Since 2006, a lot has changed online. Websites can now talk to each other, broadband speeds are faster, video streaming is an everyday thing. Mobile devices like the iPhone and iPad are video friendly. The number of internet users has doubled from 840 Million users in 2005 to 1.7 Billion users in 2011.
Engaging content, design simplicity, navigation clarity and findabilty in search have never been more important.
Especially, as people tend to be more economical with their time when performing searches.
Findability or Search Engine Optimisation (yep, a scary looking phrase) is crucial in building an effective site.. It’s something we like to discuss right at the beginning of the project phase. Once we’ve agreed the client’s search engine objectives and strategy, we start production.