SEARCH ENGINE OPTIMIZATION

Applying thoughtful SEO tactics is really about helping search engines find your content.

When Googlebots (also called crabs or spiders) crawl about indexing the world’s info, we want to make sure they index you favourably.

When searching Google, 80% of visitors never go beyond Page one of search results. 

99% of content (websites and videos) are uploaded without search results in mind.   Like a needle in a haystack (really massive internet sized one), it never gets found. ‘Search Engine Optimisation’ is a crucial component.   It helps you get found.

Here’s Wikipedia’s SEO definition:

“Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym “SEOs” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other that have been optimized for the purpose of search engine exposure.”