With the media landscape is shifting so quickly, it provides us with opportunities we’ve never had before.
Over the last 16 months, we’ve spent time experimenting with new forms of online media while speaking with many content creators: ‘professional’, ‘amater’ and ‘Pro AM’. This has included 524 hours video call interviews + 83 face-to-face interviews in all 5 continents.
Part of research phase has been to immerse ourselves in various live online conversations and connection groups (or niche markets) along the way. Basically, ‘Doing stuff’. Site testing, blogs, micro blogs, testing different online monetisation models, Search Engine Optimisation approaches, YouTube / Vimeo engagement models, social bookmarking, wiki’s, Google analytics etc. We feel there’s so much new stuff to put in the mix today, in addition to the traditional stuff. Last year’s rules do not apply today.
We’d be happy to share more about specific ‘actions’ we’re taking right now.
Below is the update to the original “Shift Happens” video sent out last year. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence…
The next film was shot in New York in October 2009 during Advertising Week, Bob Greenberg (Chairman, CEO & Chief Creative Officer) & Barry Wacksman (EVP, Chief Growth Officer). Some thoughtful discussion- particularly around the role of technology in the emerging shape of agencies, post-recession.
List of participants in research throughout 2009 to date. [To be added soon]
