The online video world has made a huge leap since 2008. High definition video streaming, higher broadband coverage, emergence of video friending devices (iPad, iPhone, Tablets) all make video widely available.
From a search view point, search engines like Google and Yahoo like video.
“Searchable online videos are 53 times more likely to get a first page Google ranking than conventionally optimized webpages”. Benjamin Wayne in Search Engine Watch.
For small to medium sized businesses, it’s probably the most powerful tool on the net right now. And with internet TV just around the corner, it’s still in its infancy.
In difficult economic times, the transparency and measurability of search advertising is helping marketers spend more wisely and get what they pay for.