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Gerd Leonhard: “Social networks are the next broadcasters” [video]

October 25, 2010
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Talking about the Future of TV and Social Networks, Gerd Leonhard shares bold yet insightful predictions in one of his typically colourful presentations, made at MIPTV in April 2010. Gerd is a media futurist, blogger, writer, keynote speaker and strategist with twenty-five years of activities in the technology and entertainment industries in all major markets. [...]

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What’s the cost of social media?

May 24, 2011
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With social media at the height of it’s popularity, advertisers and companies find it an easy and new means of expanding their marketing campaigns. For large companies, what is the real cost of social media?

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how did we share stuff in 2010?

December 30, 2010
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An infographic from the wonderful people at AddThis. They’re the team behind the wee wonder widget which is installed on more than 7 million domains and reaches more than one billion users per month. There’s some interesting facts about our sharing habits. Headline stat: 44% of shares occur through Facebook – up 33% from last [...]

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How Consumer Attitudes and Behaviors are Shaped in Social Media: 10 Essential Rules You’ve Never Heard – But Need to Know by Taddy Hall

April 6, 2010
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In the vast ocean of information written about social media over the last few months, we enjoyed this post by Taddy Hall in imediaconnection’s blog: These days, everyone seems to have advice about how to run your social media marketing program. There are so many tips floating around, it’s hard to know what truly essential [...]

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