May 24, 2011
With social media at the height of it’s popularity, advertisers and companies find it an easy and new means of expanding their marketing campaigns. For large companies, what is the real cost of social media?
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June 24, 2011
Bestselling author Malcolm Gladwell talks about creativity and what businesses can do to be more innovative. The New Yorker staff writer drew huge crowds earlier this week, filling up two large auditoriums for his keynote address, sponsored by Kraft Foods. He is known for his books The Tipping Point, Blink, Outliers, and What the Dog [...]
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