Small part of the Bruce Lee TV interview

W+K Tokyo teamed up with some jolly talented hardware and sound engineers to transform Nike Free Run+ sneakers into instruments instead of just protection for your feet. As previously reported, Japanese break-beat group HIFANA then held a private performance in Tokyo with these shoes, swapping them out for their usual mixers and sound set up.

It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.

Google TV – what is it?