The Swedish furniture company opened a new store in Sweden and rather than spread the word the old-fashioned way, they decided to go directly to the people using Facebook. Nice one Ikea.
Previous post: Convergence Culture by Henry Jenkins
by Editor on November 27, 2009
The Swedish furniture company opened a new store in Sweden and rather than spread the word the old-fashioned way, they decided to go directly to the people using Facebook. Nice one Ikea.
Previous post: Convergence Culture by Henry Jenkins
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